Campaign
#SpainFamilyHolidays Twitter Chat
Brief
BritMums held a Twitter Conversation with our Parent Influencer community to encourage Parent Influencers to share their love of Spain and the encourage our community to book a Spain holiday above other destiantions
Results
- The hashtag #SpainFamilyHolidays generated 15.3 million potential impressions
- 7% engagement rate
- #SpainFamilyHolidays trended to #5 in the UK!
Pfizer
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